Harrisonburg-Rockingham NAACP
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lOCAL DEI CONSUMER REGISTRY

Below is a list of business that promote DEI policies and practices. We urge you protest with your purse and support these businesses before going to big box stores such as Walmart, Target, Best Buy and Amazon.
  • Sweet Joy’s Cakes and Desserts
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  • Salon Eleven
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  • Beyond Restaurant and Lounge
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  • 150 Franklin Street Gallery
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  • Black Valley Creative
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  • Coffee to Grow
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  • Woodstock Café
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  • The Gumbo Hut
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  • Harmony Wine
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  • LFA Catering
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  • Hyundai
    Issued a public statement emphasizing that DEI initiatives drive sales and are integral to their business strategy.
  • Apple
    Shareholders voted overwhelmingly against a proposal to dismantle DEI initiatives, reaffirming the company's commitment.
  • Verizon
    Released a recruiting message highlighting a culture that fosters diversity, equity, and inclusion.
  • Procter & Gamble
    CEO Jon Moeller stated that equality and inclusion are critical to the company's principles and success.
  • Deutsche Bank
    Publicly defended its DEI policies alongside other major banks, emphasizing their importance.
  • Goldman Sachs
    While cutting some programs, the company publicly defended the value of DEI initiatives.
  • Pinterest
    Chief Legal Officer highlighted the value created by investments in a diverse and inclusive workforce.
  • Cigna
    CEO David Cordani emphasized that DEI efforts advance business objectives and innovation.
  • Match Group
    Hired for a DEI role to lead efforts in creating an inclusive workplace.
  • Alliance Health
    Added a DEI Specialist role to support diversity, equity, and inclusion strategies.
  • Wilson Sonsini Goodrich & Rosati
    Expanded their DEI team by hiring a DEI Assistant to support inclusion initiatives.
  • Abercrombie & Fitch
    Hired a Learning Specialist to support inclusion and diversity learning strategies.
  • Johnson & Johnson
    Sought a Global DEI Insights & Engagement Leader to further their inclusion efforts.
  • Tiffany & Co.
    Emphasized dedication to DEI as integral to their mission of crafting a more inclusive world.
  • Philip Morris International
    Hired for a role focused on creating an inclusive and diverse workplace.
  • Honda
    Updated their DEI webpage, reaffirming commitment to respect for the individual.
  • Bering Straits Native Corporation
    Appointed a DEIA Advisor to lead efforts in creating an inclusive environment.
  • Nike
    Appointed a new DEI chief, continuing their commitment to diversity and inclusion.
  • MassMutual
    Hired for a DEI role to attract top talent and foster an inclusive culture.
  • Dollar Tree
    Introduced a new SVP, Chief Diversity Officer to lead DEI initiatives.
  • Macy’s
    Appointed a new SVP and Chief DEI Officer to advance inclusion efforts.
  • JPMorgan Chase
    CEO Jamie Dimon highlighted the positive impact of diversity initiatives on the bank's performance.
  • Cisco Systems
    Issued a statement emphasizing the business value of a diverse workforce.
  • McKinsey & Company
    Senior Partner discussed the importance of DEI to corporate success and innovation.
  • Delta Airlines
    Leaders stated that DEI policies are critical to the company's business and talent strategy.
  • Mitre
    Highlighted data showing that inclusion positively impacts employee productivity and success.
  • Sephora
    Strengthened DEI efforts, empowering leadership to enhance their inclusive business model.
  • Adobe
    Pledged additional funds to support underrepresented creators in the film industry.
  • Meijer
    Reaffirmed commitment to growing its selection of Black-owned brands.
  • Gap Inc.
    Set DEI goals to increase representation of Black and Latinx-identifying employees.
  • Costco
    Shareholders upheld DEI initiatives, including training and the appointment of a chief diversity officer.
  • Best Buy
    Updated their DEI webpage, reaffirming commitment to inclusivity in communities.
  • Old Navy
    Updated DEI webpage to reflect ongoing efforts in building an inclusive workplace.
  • TJX Companies
    Reiterated commitment to building a more inclusive and diverse workplace.
  • Chick-fil-A
    Updated DEI webpage, emphasizing the company's value of diversity and inclusion.
  • Mastercard
    Detailed DEI efforts guided by their Chief Inclusion Officer and global DEI team.
  • Progressive
    Emphasized DEI as a core value, integral to the company's longstanding principles.
  • GoTo Foods
    Committed to creating a more diverse organization and equitable workplace.
  • Kroger
    Recognized as a Best Workplace for Diverse Professionals, highlighting DEI achievements.

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Costco defends diversity policies as other US companies scale theirs back

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Sweet Joys Cakes and Desserts. Click the Google Map Below for Directions.
Working for Justice ~ Honoring the Past
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Harrisonburg-Rockingham NAACP
​Branch #7132-B
PO Box 1010
​Harrisonburg, VA 22803
© 2025  Harrisonburg-Rockingham NAACP
Website by J.L. Jacovitch & Associates, LLC
  • About Us
    • Leadership >
      • Branch Officers
      • Regional Vice President
    • Contact
    • Our Mission
    • About NAACP in Harrisonburg
    • Photo Gallery
    • NAACP - Virginia
    • NAACP - National
  • Membership
    • Committees
    • Unit Bylaws
    • NAACP Constitution
  • Meetings
  • Events
  • Activism
    • Consumer Registry
  • Education
    • Recommended Readings
  • Amazing Grace